National Fastener Distributors Association
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2021 Webinar - Sales Differentiation
Wednesday, May 12, 2021, 2:00 PM - 2:45 PM EDT
Category: NFDA Virtual Events

Win More Deals at the Prices You Want!
Webinar with Q & A with Lee Salz, Sales Architects
Brought to you by NFDA and YFP

May 12, 2021, 2:00 - 2:45 PM ET
$49 per company for members and non-members

Budgets are squeezed. Competition is fierce. The differences between what you and your competitors sell continue to shrink. But your sales manager still holds you accountable for winning deals at a high rate and protecting margins while doing so.  

But who is helping you do that? 

Lee SalzLee Salz, that’s who! Lee is a sales management strategist and bestselling author of “Sales Differentiation.” He specializes in helping salespeople differentiate both what they sell and how they sell to win more deals at the prices you want

Join us for a hard-hitting masterclass with Lee where he shares strategies to knock out the competition including: 

  • Why saying “best” is a flawed selling strategy and what you should do instead
  • The core difference between marketing and sales differentiation
  • The four-prong strategy to differentiate what you sell
  • The foundation question that helps you differentiate how you sell
  • The three hurdles that impede your ability to differentiate yourself and how to overcome them
  • The myth of the educated buyer
  • The critical discovery question missing from your selling repertoire
  • And, much, much more! 

The program content comes from Lee’s current bestselling book “Sales Differentiation” and the forthcoming book “Sell Different!” which will be published by HarperCollins in September 2021.

Review Lee Salz overview and contact information here.

Become a Sponsor!

  • $250 sponsorship gives your company exposure at all 2021 monthly virtual programs
  • Company listing on NFDA email and social media broadcasts promoting the events
  • Company listing on the program web page
  • Company listing on confirmation emails