4 Foundations of a Successful Sales Transformation

From the NAW Blog

When was the last time you saw an ad for FedEx? Yet their brand remains synonymous with fast shipping. As Peter Drucker says, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”

No effective sales transformation happens without also building a business model where products and services begin to sell themselves. Here are four things distributors must do now to transform sales.


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