“Amazon Business: Defending Against; Partnering With; and Out- Innovating”

A Message From Bruce Merrifield

Following Amazon innovation news and making sense of it for legacy-distribution-channel players is a full-time job. I’ve been doing my best at this quest for most of 2017. Now, the University of Innovative Distribution (http://www.univid.org/aws/AEA/pt/sp/uid_homehas asked me to do a “NEW” day long course on this topic on March 13 in Indianapolis.

The University staff requested (for the first time) a one-minute video and a “White Paper” both about my course to be posted on their web site. But, what if you don’t want to wait until 3/13 for a grand summation? Or, you can’t attend on 3/13? My solution: a big white paper effort.

For a comprehensive, but pithy and provocative, 4500-word opus, please request from me “UID White Paper” to [email protected].

Then, if any readers have further questions about the White Paper or my course, don’t hesitate to be in touch.

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