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“Amazon Business: Defending Against; Partnering With; and Out- Innovating”

Tuesday, January 30, 2018   (0 Comments)
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A Message From Bruce Merrifield


Following Amazon innovation news and making sense of it for legacy-distribution-channel players is a full-time job. I’ve been doing my best at this quest for most of 2017. Now, the University of Innovative Distribution ( has asked me to do a “NEW” day long course on this topic on March 13 in Indianapolis.


The University staff requested (for the first time) a one-minute video and a “White Paper” both about my course to be posted on their web site. But, what if you don’t want to wait until 3/13 for a grand summation? Or, you can’t attend on 3/13? My solution: a big white paper effort.


For a comprehensive, but pithy and provocative, 4500-word opus, please request from me “UID White Paper” to


Then, if any readers have further questions about the White Paper or my course, don’t hesitate to be in touch.

3020 Old Ranch Parkway #300
Seal Beach CA 90740
Phone: 562-799-5519 Fax: 562-684-0695

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